MADISON, Wis. -- The Fourth of July holiday is usually a celebration, but two Madison mothers want to also make it a holiday of remembrance and they've chosen a big way to get the message across.

The two Madison mothers are behind a nationwide campaign bringing the faces of war to your daily commute and life. They are hoping it will remind people to reach out and say thanks, WISC-TV reported.

The fireworks and parades are the usual signs of the Fourth of July holiday but two Madison mothers are behind another patriotic sign above the Beltline, keeping soldiers in the forefront of people's minds.

Peggy O'Donnell lost her son Shane in Iraq four years ago -- now he and others are the faces of operation never forgotten created by Linda Kelly whose son is in Iraq right now.

Billboards that are part of the Operation Never Forgotten organization show the faces of Blue Star survivors and Gold Star fallen soldiers.

"(Linda) asked me what she could do to make things better for me because she felt there were a lot of them who felt so bad because so many didn't come home," said O'Donnell. "I said that I just don't want them to ever be forgotten."

Said O'Donnell, "Madison is the first city where we've introduced Blue Star and Gold Star families."

In cities and airports all over the country Linda and Peggy hope the dozens of new billboards are the perfect message -- reminders in a daily routine -- that there are real people making sacrifices, WISC-TV reported.

"We want them to stop and remember that our troops are out there still and they're working hard for us, for our freedoms," said O'Donnell. "You don't have to support wars or conflicts, but support the troops, it's your brothers, your sons, your husbands and daughters, and it's somebody's family over there."

The billboard on the Beltline is right off Rimrock Road. There are two pictures rotating on the board, both honoring soldiers, including Shane O'Donnell.

The group is looking to add more billboards and to continue the growth of its program.

Spokesperson and musician Lee Greenwood said they're hoping to get even more signs up and more faces in people's minds, WISC-TV reported.

To learn more about the organization, click here: Operation Never Forgotten